If you haven’t seen JELL-O’s #FML campaign yet, you’re in for a treat. Just in case you’re unfamiliar, the #FML hashtag is used on Twitter to say “F my life” — usually about “first world problems” as in. JELL-O wants to reclaim #FML to mean “Fun my life.” They have responded to #FML tweets on Twitter with the following response:
How about you actually say something? Have an opinion. Say something unexpected. Be controversial. Get noticed. The social cemetery is littered with the cadavers of brands from yesteryear that did everything by the book, yet remain confined to the annals of history because they didn’t rock the boat
International marketing: the way companies get out the word and target audiences who may not be local to the United States. When marketing outside of the US, your company needs to think outside of the box. There’s a difference between marketing nationally and marketing to a specific country or region, and Coca-Cola’s about to show some of the reasons for their success.
Fans have been watching this new show (which just finished season 2) and talking about it on Facebook more than any other, and they are more tuned to a marketing message now than ever before. Why is that? We worked with A&E to ensure their audience expects qualtity, relevant content. TV shows are scheduled. Fans expect them to appear at certain times. At GLOW, this is the approach we take when posting social content, something we call serialized content
An easy mistake that many companies make is just talking about the products and services they offer. You may think, Well, surely that’s the point? Actually, no. Last week I listened to an interesting webinar hosted by “the marketer” magazine, entitled “Content Marketing: How to build a sustainable strategy,” which gave some great examples of companies that have portrayed their products effectively by not directly talking about them.
Ready for a short and sweet blog post with a helpful tip?
Here we go…
Good marketers know you have to stand for something. You can’t be all things to all people and still expect to build an iconic brand. Targeting is what sets you apart from the rest – a fact that holds especially true when it comes to fashion.