Wat doe je als on- en offline advertentiecampagnes in jouw ogen aan effectiviteit kunnen winnen? Bij mijn huidige opdrachtgever besloten we het eens over een andere boeg te gooien. Want als je als app-creator je richt op de zakelijke markt, waarom zou je dan niet eens een deel van je campagnebudget inzetten op het grootste zakelijke netwerk van Nederland? I
Categorie archief: Social Media
Taco Bell crisis
My problem with this is that a lesson we all have been at least told, not necessarily one we’ve learned, is that we will all make mistakes, and sometimes we should take a step back and make sure we are making a good decision before doing something. In this situation there is literally nothing that screams “This is a great idea and will provide me with some sort of benefit.” So why do it?
JELL-O Hashtag claim #fml
If you haven’t seen JELL-O’s #FML campaign yet, you’re in for a treat. Just in case you’re unfamiliar, the #FML hashtag is used on Twitter to say “F my life” — usually about “first world problems” as in. JELL-O wants to reclaim #FML to mean “Fun my life.” They have responded to #FML tweets on Twitter with the following response:
How about you actually say something?
How about you actually say something? Have an opinion. Say something unexpected. Be controversial. Get noticed. The social cemetery is littered with the cadavers of brands from yesteryear that did everything by the book, yet remain confined to the annals of history because they didn’t rock the boat
Chobani’s Social Impact
Life at the top isn’t just good – it’s downright tasty. The #1 Greek yogurt brand – Chobani – transcends the competition by way of high-quality active cultures and a strong social presence. Consumers are CHObsessed.
Cleveland Clinic Social Media strategie
Amanda Todorovich is the new Social Media Leader at Cleveland Clinic. She is a self-professed social media maven with more than 13 years of marketing/communications experience in a diverse collection of business environments, including hospital/healthcare, start-up online publisher, and corporate consumer PR.
Xbox One Blunder
In my experience anyway, social listening is one of the most under-appreciated benefits of social media for businesses, but can be hugely helpful. As the Xbox One announcement was drawing near, the social web was abuzz with rumours about Microsoft imposing policies regarding the limitation of used game dissemination and a requirement for constant connectivity. Almost unanimously, sentiment about these policies seemed negative.
SoMoLo Marketing: Nike Case Study
Nike marketing strategy embraces and executes SoMoLo effectively. Previously Nike has primarily used a strategy that could best be described as hero worship. Basically, Nike would sign an endorsement deal with a top athlete in a sport… think Michael Jordan basketball or Tiger Woods golf; if you are a sports fan you can think of others.
Paardenvlees in Findus Lasagne
Stepping off the plane I logged on to Twitter only to release an avalanche of tweets about horsemeat in Findus’s beef lasagne. The crisis communication response from Findus indicates that it had under-prepared for such a situation and was therefore poorly placed to preserve its reputation.
What are the tell-tale signs that indicate this and how can other businesses learn from them?
Social Media in the Banking Industry
But here’s an excellent, real-world case study of a community bank that’s doing social right. This bank’s positive word of mouth has never been stronger and their relationship with customers has never been closer.
Marketing Cases 