Adverteren op LinkedIn

Wat doe je als on- en offline advertentiecampagnes in jouw ogen aan effectiviteit kunnen winnen? Bij mijn huidige opdrachtgever besloten we het eens over een andere boeg te gooien. Want als je als app-creator je richt op de zakelijke markt, waarom zou je dan niet eens een deel van je campagnebudget inzetten op het grootste zakelijke netwerk van Nederland? I

Case: Adverteren op linked in

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Taco Bell crisis

My problem with this is that a lesson we all have been at least told, not necessarily one we’ve learned, is that we will all make mistakes, and sometimes we should take a step back and make sure we are making a good decision before doing something. In this situation there is literally nothing that screams “This is a great idea and will provide me with some sort of benefit.” So why do it?

Case: Taco Bell crisis communication

Xbox One Blunder

In my experience anyway, social listening is one of the most under-appreciated benefits of social media for businesses, but can be hugely helpful. As the Xbox One announcement was drawing near, the social web was abuzz with rumours about Microsoft imposing policies regarding the limitation of used game dissemination and a requirement for constant connectivity. Almost unanimously, sentiment about these policies seemed negative.

Case: Xbox One social media crisis